CDN and video streaming services provider, Broadpeak, will showcase a range of solutions for the cable, IPTV, OTT, hybrid TV, and mobile markets at ANGA COM.Broadpeak will showcase version 1.3 of its nanoCDN technology, which is designed to let operators cost-effectively deliver live 4K content. It will also launch of version 2.3 of its BkA100 analytics solution, which lets operators and content providers collect data from users’ devices.An enhanced version of Broadpeak’s umbrellaCDN V3.1 promises to enhance quality of experience (QoE) thanks to a new technology called CDN Diversity.Broadpeak said it will additionally demo a series of user experience-focused technologies, including a new video delivery technology aimed at improving video browsing on tablets and smartphones. An extension of Broadpeak CDN services’ footprint for worldwide reach is also listed as another ‘key technology demo’ that will be new at ANGA COM.Overall, Broadpeak will present a number of solutions for operators, including Cloud PVR; nanoCDN multicast ABR demo with 4K content; and its ‘CDN in a box’ solution.For content providers it will present solutions designed to “optimise OTT video delivery through various options”. These include: hosting the origin server; using a CDN selector; deploying local cache servers; CDN services; and a new standalone video analytics solution.Broadpeak will exhibit at ANGA COM in hall 10.1, stand U38
Ukrainian broadcaster 1+1 Media Group is to use capacity on SES’s satellite at 5 degrees East to broadcast eight channels.Under a long-term agreement between the pair, 1+1 will lease of one transponder on the Astra 4A satellite positioned at 5 degrees East.The capacity contracted by 1+1 Media will enable the group to host all of its eight channels on SES’s satellite. Seven of its DTH channels serve the Ukrainian market: 1+1, 2+2, TET, PlusPlus, Bigudi, Unian TV and Kvartal TV.The other channel of the group, 1+1 International, is targeted at the Ukrainian diaspora in Europe, and is an international version of the 1+1 channel.1+1 Media Group recentlystruck a deal to add the latter channel to a new OTT service aimed at expatriate and ethno-linguistic groups launched by Cisco in partnership with Sky.“1+1 Media Group is one of Ukraine’s major players in the market. We have already been hosting some of the group’s TV channels. This new agreement brings our long-standing relationship to a new level, and we are very much looking forward to delivering all of 1+1 Media Group’s channels to both Ukrainian and international audiences,” said Ferdinand Kayser, chief commercial officer of SES.“We have been relying on SES’s services over the past several years, and we are very pleased that our collaboration is expanding. SES has extensive experience in the Ukrainian market, and a proven track record in delivering top quality services. We are confident in SES as a partner in bringing our channels to our audiences in Ukraine and abroad,” said Yaroslav Pakholchuk, chief operational officer of 1+1 Media Group.
Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer.The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV.As it stands today, social networks’ share of ad spending has overtaken all traditional media formats in the UK, with the exception of TV, and is expected to grow throughout the year.eMarketer estimates that marketers in the UK will spend £3.3 billion on social network advertising in 2018, a 24% increase over 2017.It has also increased its social ad projections since its previous forecast due to diversification in the marketplace, which it says is driving up overall social network user rates and resulting in increased spend.“While Facebook has been losing teen users, Snapchat has been adding them,” said Bill Fisher, eMarketer’s UK senior analyst.“The result is a growing social media market, and one that advertisers are keen to utilise. Media-rich targeting options, with video a particularly big play, make platforms like Snapchat and Instagram especially attractive.”
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