Tesco, the UK’’s largest retailer, has started testing its Club Card TV streaming service and is expected to roll it out to its customers soon.The over-the-top service is in beta test mode and only available to Tesco employees. It is being run by Blinkbox, the streaming service that Tesco acquired in 2011.The Club Card programming line-up will include TV series and movies and there is content from Warner Bros. and the BBC among others.TV series include BBC comedy series Goodness Gracious Me and Two Pints of Lager and a Packet of Crisps and Electric Sky-distributed fashion series Fashion Avenue. There are also animated kids series including Care Bears and Justice League.Movie titles include Mazes and Monsters and Cheesecake Casserole. There are also kids animated titles including Superman: Brainiac Attacks and The Return of the King.The service will be free for Tesco customers who are part of the Club Card loyalty scheme. Consumers without a Club Card can get one free of charge and then access Club Card TV.Tesco is the largest retailer in the UK with a nationwide network of supermarkets. It also offers financial and other services under the Tesco brand.
Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer.The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV.As it stands today, social networks’ share of ad spending has overtaken all traditional media formats in the UK, with the exception of TV, and is expected to grow throughout the year.eMarketer estimates that marketers in the UK will spend £3.3 billion on social network advertising in 2018, a 24% increase over 2017.It has also increased its social ad projections since its previous forecast due to diversification in the marketplace, which it says is driving up overall social network user rates and resulting in increased spend.“While Facebook has been losing teen users, Snapchat has been adding them,” said Bill Fisher, eMarketer’s UK senior analyst.“The result is a growing social media market, and one that advertisers are keen to utilise. Media-rich targeting options, with video a particularly big play, make platforms like Snapchat and Instagram especially attractive.”