Belgacom increased its TV subscriber base by 236,000 last year, ending December with a total of 1.2 million.The Belgian telco lost some of the rights it held to broadcast Jupiler League football matches but CEO Didier Bellens said this was not longer affecting churn rates. “In 2011 we had to make some strategic choices, for which we maintained our discipline and opted not to take the easy road but to hold on to our end goal, value creation. As such we were vigilant not to overpay for Belgian football broadcasting rights. This now proves to have been the right choice since football-related churn is back to previous levels, when we had all the rights”Revenue from TV services increased 14.3% year-on-year to €208 million.Belgacom said its bundling strategy was paying off. Last year it added 219,000 multi-play subscribers, ending December with a total of 1.09 million ‘Packs’ customers.The telco reported total revenues of €6.4 billion for 2011, down 3% year-on-year.
Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer.The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV.As it stands today, social networks’ share of ad spending has overtaken all traditional media formats in the UK, with the exception of TV, and is expected to grow throughout the year.eMarketer estimates that marketers in the UK will spend £3.3 billion on social network advertising in 2018, a 24% increase over 2017.It has also increased its social ad projections since its previous forecast due to diversification in the marketplace, which it says is driving up overall social network user rates and resulting in increased spend.“While Facebook has been losing teen users, Snapchat has been adding them,” said Bill Fisher, eMarketer’s UK senior analyst.“The result is a growing social media market, and one that advertisers are keen to utilise. Media-rich targeting options, with video a particularly big play, make platforms like Snapchat and Instagram especially attractive.”