first_imgThe IBC exhibition had recorded 49,808 people through the door at 10.30 this morning, which IBC CEO Michael Crimp said was comparable with last year’s 50,462 and up on 2010. Crimp said that registrations had fallen a little behind on last year over the Olympics period, but had recovered ahead of the show. “At the end of the day we didn’t seem to be impacted by the Olympics,” he said. “However, it explains why we had a different pattern of registrations.”Crimp said that record space had been sold to exhibitors this year, which saw the introduction of a new hall, Hall 14, outside the Rai building. This introduced 6,000 sq. metres of additional space. IBC had sold 20,000 sq. metres of space for next year’s show as of last night, he said.Referring to the introduction of recording artist and Intel creative director will.i.am as a conference speaker at this year’s event, Crimp said that his session had attracted 500 viewers, filling the main conference Forum space. This year’s IBC marked the second year of the Leaders’ Summit, a closed session for media leaders, this year featuring FremantleMedia CEO Gary Carter as an after-dinner speaker.A ‘Rising Stars’ event for new entrants to the industry and students attracted 120 attendees, while the Innovation Awards had attracted a significant number of nominations from end users as well as vendors, said Crimp.Phil White, director of technology and events, highlighted Japanese broadcaster NHK’s 8K demonstration and the world premier of a movie – Hugo 3D – screened on a laser projector.IBC conference chairman Michael Lumley said this year’s show had seen the introduction of new formats, including breakfast briefings. The IBC Awards had given a genuine representation of the breadth of the industry, he said.last_img read more

first_imgSocial networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer.The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV.As it stands today, social networks’ share of ad spending has overtaken all traditional media formats in the UK, with the exception of TV, and is expected to grow throughout the year.eMarketer estimates that marketers in the UK will spend £3.3 billion on social network advertising in 2018, a 24% increase over 2017.It has also increased its social ad projections since its previous forecast due to diversification in the marketplace, which it says is driving up overall social network user rates and resulting in increased spend.“While Facebook has been losing teen users, Snapchat has been adding them,” said Bill Fisher, eMarketer’s UK senior analyst.“The result is a growing social media market, and one that advertisers are keen to utilise. Media-rich targeting options, with video a particularly big play, make platforms like Snapchat and Instagram especially attractive.”last_img read more