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Boost employee engagement for better marketing

first_imgYou did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

Armed men dressed in Military gear raid Ghana’s Opposition Party HQ

first_imgAn armed gang clad in military uniform reportedly raided the headquarters of Ghana’s main opposition party, the New Patriotic Party,  on Monday in an attack that may likely raise political tension just one year before the country holds its presidential elections.The NPP said that around 15 men using military and police vehicles vandalized its offices in a downtown neighborhood at around 0100 and confiscated computer equipment.Talking to Reuters, police spokesperson Cephas Arthur said that it was not yet clear who conducted the break-in, suggesting it was a “civilian raid” rather than one carried out by the security forces.Next year’s elections will see incumbent President John Mahama battle it out against Nana Akufo-Addo, whom he narrowly defeated in 2012.Mahama’s national Democratic Congress party endorsed him as its candidate on Monday.NPP’s Communications Director Nana Akomea released a statement on the raid saying that the party did not know who conducted it.He said that three party officials were made to surrender their phones before being shoved into a security post and locked up. A couple of minutes later, the men dressed in military uniform ordered them out.“They (the armed men) produced a sack and proceeded to pour the contents out on the floor. The contents included four AK-47s and four machetes which the military uniformed men claimed to have found on the compound,” it said.last_img read more