Blogs

When it comes to social proof, we think alike

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »last_img read more

Jose unhappy with West Ham’s tactics

first_img “He was laughing,” Mourinho added. “His objective was won: come here and take a point. It was not to come here and play good football or to try to win or to feel part of the quality of the Premier League. “He takes the point. After that he’s a happy man and I’m a sad guy.” Despite injuries to Joey O’Brien (dislocated shoulder) and Mohamed Diame (knee), Allardyce was in jovial mood afterwards. Allardyce said: “He can’t take it, can he? He can’t take it because we’ve outwitted him. He just can’t cope. “He can tell me all he wants, I don’t give a s****. “I love to see Chelsea players moaning at the referee, trying to intimidate him, Jose jumping up and down saying we play crap football. “It’s brilliant when you get a result against him. Hard luck, Jose.” Allardyce lauded his players for implementing his tactics in a result he believes was on a par with the 3-0 win at Tottenham earlier in the season. The Hammers boss added: “This one probably equals (Tottenham) because of the position we’re in and the problems we’ve had recently. “It was all about frustrating a team that’s got world-class players and not to come here and lie down. “Tactically we got it right in two areas particularly: one was in stopping (Eden) Hazard, Oscar and Willian and (Samuel) Eto’o scoring goals; and the other one was stopping them scoring from set plays. We did a fantastic job.” Mourinho hopes West Ham avoid relegation. He added: “With this two points that they took from us I hope the point they got means something for them.” Mourinho refused to criticise his players, who could have done with someone of the guile of Juan Mata, now at Manchester United. “With my players, I’m happy,” Mourinho said. “My team tried everything. Their goalkeeper saved a lot, but they also had other players without gloves who saved a lot. “They played with five defenders; they looked more goalkeepers than defenders.” Mourinho resisted the urge to criticise the officials, who ruled out a stoppage-time Eto’o strike, having already blown for a foul amid a confusing conclusion which also saw Adrian save from Frank Lampard. O’Brien might also have been sent off for an earlier tackle on Willian. Mourinho, who questioned why only four minutes were added on, said: “I don’t want the people at home to feel that, because we didn’t win, I want to speak about the referee’s mistake.” Chelsea next play a City side who beat Tottenham to go top of the Premier League. “For me it’s not a surprise,” Mourinho added. “We go there next Monday and the result at this moment is 0-0. Are they favourites? Yes. Are they even favourites to score again four, five, six goals? Yes. “But the result is 0-0 and we go there to compete and to play.” The self-proclaimed ‘Special One’ said: “It’s very difficult to play a football match where only one team wants to play. It’s very difficult. “A football match is about two teams playing and this match was only one team playing and another team not playing. “I told Big Sam and I repeat my words: they need points and, because they need points, to come here and play the way they did, is it acceptable? Maybe, yes. “I cannot be too critical, because if I was in his position I don’t know if I would do the same. Maybe. “At the same time I told also this is not Premier League, this is not the best league in the world, this is football from the 19th century.” Chelsea tried everything to unlock the Hammers defence and when they did they found goalkeeper Adrian in supreme form. Mourinho added: “The only (other) thing I could bring was a Black and Decker (tool) to destroy the wall.” Mourinho pointed to time-wasting and aimless long balls to illustrate his point, which he had made to Hammers boss Allardyce after the game. The Blues fell three points behind new Barclays Premier League leaders Manchester City, who beat West Ham 9-0 in the two-legged Capital One Cup semi-final, after a resolute display from Sam Allardyce’s men. Mourinho outlined his unhappiness with the Hammers’ tactics afterwards. Press Association Chelsea manager Jose Mourinho accused West Ham of playing “football from the 19th century” after being left frustrated by a goalless draw at Stamford Bridge.last_img read more

Fantasy Football Week 15 Waiver Pickups: Isaiah Crowell, LeSean McCoy injuries make Elijah McGuire, Chris Ivory top ‘adds’

first_imgIt never fails — every season, things get weird in the fantasy playoffs. 2018’s opening round didn’t disappoint, with a load of vultured touchdowns, wacky plays, and, of course, injuries. The former shouldn’t influence your roster moves too much this week (outside of late-week free agent adds), but the latter has a big effect on the top Week 15 fantasy waiver wire pickups. Both LeSean McCoy and Isaiah Crowell exited the Jets-Bills game early, paving the way for handcuffs Chris Ivory and Elijah McGuire to provide fantasy football owners with start ’em, sit ’em decisions in the semifinals they never expected to have to make. (Much like fantasy owners never expected to care about Justin Jackson, who’s only relevant because of a late-game injury to Austin Ekeler…who only matters because of a Melvin Gordon injury.)There aren’t a ton of “game-changers” like last week on our full free agent list, but there are some interesting TE and D/ST streamers, as well as a few bench RB and WR options who could come in handy if you find yourself in a late-week bind like Odell Beckham Jr. owners were in this week. The potential defense pickups are especially important, as this isn’t a particularly strong week at the position. Those streamers can be found at the end of this list. If you’re worried about weather or just someone with way too much time on your hands, you can check out our Week 15 kicker rankings. WEEK 15 DFS CASH LINEUPS: Yahoo | FanDuel | DraftKingsVernon Davis, TE, Redskins. Jordan Reed suffered a foot injury against the Giants, and it’s possible he will miss time. Davis will be the new top TE in Washington, and he had four catches for 31 yards against the Giants. He should have a chance to produce against a mediocre Jaguars defense that has struggled against TEs in the recent weeks. The only concern is whether Josh Johnson will be able to continue playing at a solid level, as he did in relief of Mark Sanchez. But either way, Davis should still soak up some targets.For more waiver /free agent options, including QB, WR, TE, and D/ST streamers, check out our full Week 15 list. MORE: Full Week 15 waiver wire list | RB handcuff chartAt this point in the season, there’s little point in saving your waiver claims. Sure, something big might happen next week, but if you’re smart and planning ahead, you should be prepared either way (i.e. have your starting RBs handcuffed). Whether you actually need McGuire or Ivory (or possibly Jackson, who’s available in 45 percent of Yahoo leagues) or you just want to keep them off someone else’s team, you might as well grab them and add to your depth. Week 15 Rankings:Quarterback | Running Back | Wide Receiver | Tight End | D/ST | KickerTop fantasy football waiver wire pickups for Week 15Unless otherwise noted, only players owned in fewer than 50 percent of Yahoo leagues considered.Chris Ivory, RB, Bills. Ivory took over in Week 14 after LeSean McCoy exited early due to a hamstring injury. The veteran backup managed 42 yards on 12 carries, ceding some running work to WR Isaiah McKenzie (four carries, 22 yards, TD) and Marcus Murphy (4-10). If McCoy is out next week — a likely scenario — Ivory would handle the bulk of the carries against a decent-but-vulnerable Lions run defense. He’s performed well as a fill-in this year, totaling 107 yards on 19 touches in Week 11 and 126 yards on 23 touches in Week 3. A Week 16 matchup against New England isn’t as appealing, but Ivory would be in play as a potential RB2/high-end FLEX in the fantasy semifinals.WEEK 15 PPR RANKINGS: Running back | Wide receiver | Tight endElijah McGuire, RB, Jets. Isaiah Crowell was “questionable” leading up to Week 14 because of an ailing toe, and he didn’t get more than two carries in Sunday’s game against the Bills before aggravating the injury. McGuire took over as New York’s primary back, rushing 17 times for 60 yards and a score while adding another 23 yards on three receptions. It seems unlikely Crowell will be ready for next Saturday’s game against the Texans, putting McGuire in prime position to pay off as a low-end RB2/high-end FLEX, especially in PPR leagues. Trenton Cannon, who vultured a four-yard score on one of his five carries last week, will also be involved, but McGuire noticeably dominated touches and targets against the Bills. The Jets have another decent matchup in Week 16 (vs. GB), so McGuire could have multi-week value.MORE WEEK 15: Full waiver list  Damien Williams, RB, Chiefs. Don’t be confused — Spencer Ware is still the lead back for the Chiefs. He had 20 touches and 129 total yards in Week 14 against the Ravens, but it was Williams who scored two TDs — one on the ground, one through the air. For the game, Williams had eight carries for 14 yards and 24 yards on five receptions (six targets). You obviously can’t count on the scores every week, but it’s clear Williams is a legitimate part of the Chiefs offense. He could produce in PPR leagues next Thursday against the Chargers and in Week 16 against Seattle, but either way, he’s a must-have handcuff.DaeSean Hamilton, WR, Broncos. Hamilton, a rookie out of Penn State, took advantage of Emmanuel Sanders’ injury in Week 14 after struggling to stay healthy early in the season. He tied for the team-lead with nine targets and converted them into seven catches for 47 yards and a TD. Hamilton should continue to see a volume of opportunities and has inside-outside versatility. With two great matchups on tap with the Browns and Raiders in the last two weeks of the season, Hamilton is worth a flier as a potential FLEX, though it’s tough to say if there’s much difference between him and fellow rookie Tim Patrick (6-64, eight targets).last_img read more

Cant control if someone chooses to do wrong: Kohli on fixing

first_imgNew Delhi, May 5 (PTI) Indias Test captain Virat Kohli is of the opinion that as much as you put systems in place to curb match-fixing it will always depend on an indivdual player as to what kind of choices he makes. Asked about whether enough is being done by cricketing authorities to curb the menace of fixing Kohli told CNN News18:”I think authorities are doing as much as they can to keep the sport clean. You obviously cannot go into someones room and tell them not to speak to someone in certain way. They can have protocols and they can have rules being set up and thats how much you can do. Eventually its upto individual how he wants to go about his decisions. If individuals chooses to do something wrong, doesnt matter how much how much you control them.” On his part, Kohli said that he has been “fortunate” to have never encountered anything of that sort and would like it to remain like that for the rest of his life. “No, I have never encountered anything like that anything in my life fortunately. I love the sport too much. For me, to even explain myself for something that might not even lead to anything. As a cricketer, you feel sad from inside to encounter those situations. Fortunately, I havent and god willingly, I wont in future also.” Asked about what will be his legacy in Indian cricket, Kohli said: “When I finish, if I can inspire people to take up the sport. If I can inspire children to say that we want to play sport because we want to be like him, that would make me feel like I have achieved something.” (MORE) PTI KHS KHSadvertisementlast_img read more