You did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Parts of Long Island could receive up to 8 inches of snow Saturday as a second storm this week treks east.In response, the National Weather Service’s Upton office issued a winter storm warning from 7 a.m. Saturday until 1 p.m. Sunday for eastern Suffolk County—meaning there’s a potential for hazardous driving conditions. A winter weather advisory has been issued for western Suffolk. According to the forecast, the East End could see 4-8 inches of snow, and western Suffolk 4-6 inches. There are no advisories active for Nassau County, which could see up to 3 inches of snow. Saturday is expected to be mostly cloudy with a high near 26 and wind chill values in the teens. The mercury will only plunge from there, with forecasters predicting wind chill temperatures in the single digits at night. Snow will develop Saturday morning and continue into the evening, forecasters said. It could cause snow-covered roads and reduced visibility of a mile or less, the NWS said. The agency urged drivers to use caution.The storm is currently navigating the south, where parts of at least nine states have active winter weather alerts. Meteorologists are warning of major travel days for drivers and airline passengers alike. This would be the most significant snowfall of the season on LI.Friday morning’s storm amounted to a dusting across most of the Island except for some eastern Suffolk communities that measured up to 4 inches of snow.The worst weather Long Islanders have had to contend with thus far has been frigid temperatures caused by arctic air flowing through the region.While there’s no snow in Sunday’s forecast (for now), below-freezing temperatures are expected. Maybe the Giants can warm our hearts with a big win against the Packers on Sunday.