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Video as a powerful tool in promotion: Watch the phenomenal announcement video of the 53rd Vinkovci Autumns

first_imgDirector: Marko ZeljkovićCameramen: Marko Zeljković, Ivica Vranjić, Ivan Jajčević and Igor Ivanović.Audio background: Pure Magic by Zac Nelson (Discovery) – Licensed via Artlist.ioProduction: Six Nine Studio”Come and have us under the lamp in Vinkovci! At the 53rd Vinkovci Autumn”- invite the organizers, which will be held from 7 to 16 September 2018. See the entire program of events within the 53rd Vinkovci Autumns at official website This year’s Vinkovci Autumns are being held for the 53rd time, from September 07 to 16, 2018.The Vinkovci Autumn event has been successfully preserving and nurturing Croatian traditional culture and heritage for 53 years, and this prestigious and well-known folklore, tourist, economic and cultural event attracts around 150 visitors every year.Quality video as a powerful tool in promotion At today’s press conference, the announcement video of the 53rd Vinkovci Autumns was shown. The video is different from the previous ones, when the staff always followed everything that the event offers in the Slavonian style, and it is short, clear and very powerful. So powerful that I personally shivered when I looked at him.In today’s digital world where everything is online, as well as on social media, quality and professional photos as well as videos are imperative. Unfortunately, we can still see various photos or videos taken with a mobile phone or a bad production, which is certainly not in line with today’s weather and trends. Yes, quality production costs money, but investing in marketing, branding and quality production is not a cost, but an investment.As every picture and video must tell a story and encourage desire and action, so this video plays on emotions and ultimately invites everyone to experience the Vinkovci Autumns in a simple, efficient and powerful way. However, how it is about my Vinkovci and how I participated in the organization of Vinkovci Autumns for years, I may be subjective, judge for yourself, but one thing is for sure – video proves once again that quality video is a powerful tool in promotion.VIDEO: 53. Vinkovci autumn announcement videolast_img read more

`Hikers and GCC Tigers storm to outdoor hockey titles

first_imgTHE PEPSI Hikers and the Georgetown Cricket Club (GCC) GBTI Tigers claimed exciting overall victories on Saturday afternoon in the Bounty- and Antonio’s Grille-sponsored Guyana Hockey Board One-Day Outdoor Tournament, which was held at the Guyana National Stadium in Providence.Seven male teams and five female sides battled in the 25-match event, which culminated in fading light.Seasoned players and skippers of both side, Robert France and Sonia Jardine, led from the front in the championship clash.In the male final, the Hikers were able to dominate against Bounty GCC– the Sequel. France scored in the seventh and 18th minutes of the clash to seal the game, but it could have been by a larger margin with the top club attacking in waves, which forced their opponent to defend with large numbers.On the other pitch, the older Tigers were able to outlast the younger GCC GBTI Spartans.As she has done over the years, Jardine made the difference. Collecting the ball just over the halfway spot, the 40-year-old turned on her marker and then beat two other defenders before she faked the goalie to push the ball into the uprights.Although there were several attempts by both sides, the fifth-minute first-half goal proved to be the decider.The female semi-final clashes were both one-sided affairs. After a 0-0 first half, the Spartans dominated Saints in their final-four battle. Abosaide Cadogan scored in the 14th and 18th minutes, while Diana Charles converted in the 16th minute.Meanwhile, the Tigers were able to get past the GCC GBTI Spice by a similar margin in their semi-final clash. Princessa Wilkie scored in the 6th and 12th minutes before Jardine sealed the game in the 17th minute of play.Both male semi-finals went to penalty flicks. The Hikers had a tough battle against the Bounty GCC Pitbulls. The eventual overall champions had to play catch up after Kevin Spencer had scored in the opening minute, but Aroydy Banford answered in the second half to take his team to the shootout, where they triumphed.The Sequel and YMCA Old Fort Carriers also battled to a draw (0-0), but the former were able to surge ahead in the shootout.Tigers’ Trisha Woodroffe was named the Most Valuable Player of the tournament, while the Spartans’ Sarah Matthias was adjudged the Most Promising Junior Female player.In the male division, Shaquon Favourite, from the YMCA Old Fort Warriors, was voted as the Most Promising Male player, while Rayon Brandford from the Hikers won the MVP award.last_img read more

Magic Mountain getting branded

first_img“These are brands that they love and trust. And when they find them in a Six Flags, it increases their confidence level even further that they’re going to have a terrific day at the park.” Magic Mountain is one of theme park chain Six Flags’ premiere thrill parks. But on top of teenage thrill seekers, the company is hungry to attract families to its Valencia park. The fact that major brands want to partner with Six Flags is not surprising, given that park visitors are a captive audience of consumers. Along with bringing in new concessions, the park is getting a face-lift, cleaning up in hopes of attracting parents with kids and giving them reasons to come back. While teens have long made up the customer base, drawn by the thrill rides, the park wants adults who are likely to spend more on food and concessions. Work on the park includes a complete refurbishing of a 95-year-old Grand Carousel and a resurfacing and striping of the parking lot. Buildings at the Six Flags Plaza are also being painted, and two coasters that fell out of favor with riders and the park’s owners are being dismantled. The nation’s theme park market is growing, with total consumer spending expected to go from $11.2 billion in 2005 to $13.4 billion in 2010, according to a report released last year by PricewaterhouseCoopers. For Six Flags, the cross-branding strategy is new. Before Mark Shapiro became the company’s CEO in December 2005, individual parks handled their own corporate alliance agreements, and the only company-wide deal was with Coca-Cola, Goldberg said. Shapiro created a corporate alliances division to land deals with major brands, and now in addition to Coca Cola Co., Kodak, Cold Stone Creamery, Nintendo and Heinz, Six Flags partners include Home Depot and Papa John’s Pizza. Magic Mountain in Valencia starts daily operation March 17. Visitors will be given a Kodak photo card, which they can hand to photographers tagging along with the park’s Warner Bros. characters. Visitors will access the photos over the Internet when they get home. Cold Stone Creamery will open a shop in the park in early spring, said Sue Carpenter, spokeswoman for Magic Mountain and Hurricane Harbor. Attendance at Magic Mountain was 2.8 million in 2005, according to the PricewaterhouseCoopers report. Attendance dropped about 25 percent in the last half of 2006, which Shapiro blamed on uncertainty surrounding a possible sale of the park. Now, the park is no longer for sale, and the company is hoping the cross-branding strategy will increase the park’s profitability. “I think it will probably pay off,” said Jack Kyser, chief economist with the Los Angeles County Economic Development Corp. “Because probably people haven’t been to Magic Mountain for a while, so there is always the interest factor. And the economy is good, so they have money to spend.” Kyser called Six Flags’ cross-branding strategy “very savvy marketing,” and said it will help the company. “They can cement a reputation for being a family-friendly place,” he said. In past years, Magic Mountain has held a number of events that attract families. Those have included its Gospel Celebration and Hallelujah Jubilee concerts. It has areas for children, but the park is known more for its 15 heart-pounding rides. The park does plan to expand its offerings for children. Six Flags has capitalized on the kid-friendly appeal of British TV show Thomas & Friends, the Australian band The Wiggles and skateboarder Tony Hawk to build play areas and rides centered around them at its parks. Magic Mountain does not have any of those attractions this year, but it is working on getting some or all of them in the park in the near future, Carpenter said. Six Flags, the world’s largest regional theme park company, was facing $2.1 billion of debt last year. But in January, it announced a sale of seven parks for $312 million, bringing its total number of North American parks to 21. In the meantime, CEO Shapiro and his executive team are continuing to look for brand names to partner with. “This year is really the first year that Mark’s team will be able to have an impact on a full operating season,” Goldberg said. “So this is really the year that you are going to see the family-friendly strategy go into effect.” alex.dobuzinskis@dailynews.com (661) 257-5253 Magic mix Six Flags is entering into a cross-branding strategy with more than just Coca-Cola. New alliances include: Cold Stone Creamery Kodak Heinz Nintendo Wii Home Depot Papa John’s Pizza160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! VALENCIA – Families visiting Six Flags California’s Magic Mountain this spring will find plenty of brand-name ice cream and photographers ready to snap their pictures with Bugs Bunny on Kodak cameras as the theme park works to spruce up and reinvent itself. It’s all part of corporate owner Six Flags Inc.’s family-friendly strategy, in place this year for the first full season. Brand names are playing a big part in the new strategy. Cold Stone Creamery will dish out the ice cream, Kodak will do the photos, Heinz will be the official ketchup and the Nintendo Wii will hold the title of official video game console, which means park visitors can play Nintendo’s Wii for free. “When people come to our parks with their families, they want to find products and services that they’re familiar with,” said Wendy Goldberg, spokeswoman for Six Flags. last_img read more

Watching the bombs fall

first_imgSoto had never anticipated such an event when he first decided to sign up for the Marines. As a 23-year-old working for a landscaping company in Hollywood, the Texas native was walking down the street one day in 1940 when he saw a military poster. “There was this Marine guy on there, and boy he looked sharp up there,” Soto said. “It said, `Join the Marines and see Guatemala, Australia, Japan.”‘ That was all it took for Soto to enlist. Pretty soon, the private was in training in San Diego and then assigned to the USS New Orleans, which would be his home for the next three years. At the small Alhambra back house where Soto now lives, one wall of his living room is dedicated to his time in the service. The front page of an old newspaper from the day after the Pearl Harbor attack is encased. Next to it, are pictures of Soto in his military uniform and a shadow box with several medals inside. Among them is a purple heart. Soto received it after he was wounded during the November 1942 Battle of Tassafaronga, near Guadalcanal. “I remember it was dark,” he said. “You couldn’t see your hand in front of your face. All of a sudden, zoom. We felt the (Japanese) torpedoes.” Soto was standing next to his 5-inch anti-aircraft gun when he heard an explosion. “I got hit in the head and the shoulder, and I was knocked unconscious,” he said. “No one saw me.” Dozens of men on his ship died, and several U.S. ships in the battle were badly damaged or sunk. On the New Orleans, damage to the ship’s hull sank the stern of the cruiser, but the crew managed to keep the ship afloat. After finally being discovered by sailors, Soto was taken to safety and treated for his wounds. Soto was promoted to sergeant in 1943 and discharged in 1946. He got married shortly after and had two children, but he got divorced in the 1980s. Before retiring 20 years ago, Soto worked for the postal service and then as a secretary for a Los Angeles junior high school. Every now and then, a bad memory slips in. “When you see all those bombs exploding, bobbing heads in the water, waiting to be rescued – it’s a lot,” he said. “I’ll never forget that day. I’ll never forget it.” tania.chatila@sgvn.com (626) 962-8811, Ext. 2109160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! “I remember that morning I was up at 6 a.m.,” the 89-year-old said. “Breakfast was at 8 a.m., so I started polishing my rifle, shining my shoes. I was passing the time.” When the emergency sirens went off, Soto dropped everything and ran up on deck only to see other U.S. ships “taking a heavy beating” in what has become an infamous day in U.S. history. Soto’s ship – a 9,000-ton heavy cruiser – was in dry dock at the time, sans power and under repair. About two hours later, as quickly as everything had begun, the attack that would eventually lead the U.S. into World War II was over. “We got a lot of survivors,” he said. “They were burned very bad, very bad. There was a lot of damage done. The Japanese did more damage that day than the whole war. I will never forget that day.” ALHAMBRA – It was about 7a.m. on Dec. 7, 1941, when Joe Soto heard the sirens aboard the USS New Orleans go off, signaling an emergency. “All of a sudden we heard, `All hands to battle stations, all hands to battle stations,”‘ Soto said. “`This is not a drill.”‘ A fleet of Japanese planes and midget submarines had begun their surprise attack on Pearl Harbor. Soto was shining his shoes. last_img