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When it comes to social proof, we think alike

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »last_img read more

Career nears end for Zack Mahoney, junior college walk-on turned late-season contender

first_imgLOUISVILLE, Ky. — Zack Mahoney didn’t make his first start under center until the end of the 11th grade. He was asked to become the backup quarterback that year at Lyons Township (Illinois) High School only because other quarterbacks had quit or gotten injured. Mahoney had what he called an “OK,” high school career in which he started only one season and received zero FBS offers.Yet Mahoney has started nine games over the past three seasons as Syracuse’s backup. With starter Eric Dungey’s propensity to get injured late in the year, Mahoney has gone from high-school backup to Syracuse walk-on to the guy the Orange has entrusted with its offense at the end of the past three seasons.Mahoney, a 6-foot-2 senior, has turned in pedestrian performances throughout his career, mostly against conference teams in unfavorable conditions. Saturday was the latest segment, a 56-10 loss at Louisville (7-4, 4-4 Atlantic Coast). Mahoney earned his ninth start for SU (4-7, 2-5) and finished 5-for-15 with two interceptions and 49 passing yards. In the second quarter, he was replaced by third-string QB Rex Culpepper.Given the circumstances, Syracuse head coach Dino Babers said Mahoney has “been a major contributor,” and “someone people from Syracuse will always remember.” Mahoney didn’t get recruited by Syracuse. He didn’t earn a scholarship right away, yet he came to become one of the more important players in the program over the past three seasons.“It’s been one hell of a ride,” Mahoney said after SU’s loss to the Cardinals, dropping Mahoney’s career record as a starter to 1-8. “Had an OK high school career. Coming here, I had very little expectation, and everything I’ve accomplished, I look back and take it all in.”AdvertisementThis is placeholder textMahoney has had a lot to take in. In high school, he mostly played receiver and defensive back. He received a handful of Division II and FCS offers, as well as Big 10 walk-on spots, but he “was adamant he would get to a Power conference school,” his father, Rick, said.Mahoney felt the best way he could eventually get there was via junior college. He ended up about 15 miles from where he grew up in Chicago suburbs, at the College of DuPage, where he redshirted as a freshman because he was inexperienced and underdeveloped, DuPage head coach Matt Foster said.“But he never ever stopped believing,” Foster said. “He knew he wanted to play big time as a QB. He was very raw first. He wasn’t as ready as we thought he needed to be. He took that whole year to practice on the scout team and came back the next year. He completely transformed our team.”His redshirt freshman year, 2014, Mahoney, a team captain, threw for 1,943 yards and was named a Top 20 National Junior College Athletic Association quarterback. After the season, he met with Foster about his transfer options. Foster put him in touch with several FCS schools, he said. Mahoney declined all of them. His eyes were set on Power 5, the dream he had all of his life.“I said there are some options (in FCS) and he told me that’s not what he’s looking for,” Foster said. “My mouth dropped. He said, ‘Coach, I want to play at the highest level.’ That’s when I called his dad and asked him to make sure. I said, ‘I just want to make sure we’ll on the same page.’ And his dad said, ‘That’s what he wants to do, coach.’ He turned down 1-AA scholarships.”Foster was incredulous, but he knew who to call. He graduated from an Illinois high school with Tim Lester, who was Syracuse’s offensive coordinator then. Foster said he told Lester over the phone that Mahoney could play at SU’s level. Lester knew he was going to enter spring practice that January with only three quarterbacks, Foster said. He trusted Foster.On Christmas Eve 2014, Mahoney said, while sitting on his cousin’s couch, he received a call from Syracuse asking him to come for the spring 2015 semester. Days later, he applied to the university. Within three weeks, he had sent over his DuPage transcripts and been accepted to Syracuse, only about two days before he would need to arrive on campus to start football on Jan. 3.“I truly remember having only about 48 hours to get him cleared on the academic side, accepted to the university, to driving out to Syracuse to join a meeting at noon on a Saturday,” his father, Rick, said.Mahoney arrived at Syracuse in January 2015 as a walk-on. He was the fifth-string QB. When starter Terrel Hunt went down with a career-ending injury in the first quarter of the first game that fall, Mahoney was added to SU’s travel roster. His path to the Syracuse pocket accelerated from there. Dungey suffered an injury in Week 3 against Central Michigan. Mahoney’s name was called.The next week, he earned his first career start, against then-No. 8 LSU, keeping the Orange competitive with the Tigers in a 35-25 loss. He started four games that season, including the last three. Against Boston College in the 2015 season finale, Mahoney threw a touchdown pass in SU’s victory to send off then-head coach Scott Shafer. In his 2015 starts against LSU and then-No. 1 Clemson, the Orange lost by only 10 in each game and Mahoney threw for a combined 234 yards and three touchdowns. In August 2016, new head coach Dino Babers awarded him a scholarship. Facebook Twitter Google+ “From walk-on, look where he’s at right now,” said Syracuse senior offensive lineman Jamar McGloster. “Whenever I see him, when I’m having a bad day, I get on with the day. There’s no excuse to keep on having a bad day, because Zack never quit.”Last week in a loss to Wake Forest, Mahoney’s first start since a year ago at Pittsburgh, he threw for 297 yards and three touchdowns — in the first half alone. He threw two interceptions and went only 11-of-25 over the final 30 minutes, but he had reaffirmed that he is capable of holding his own for SU. Entering Saturday in Louisville, Mahoney averaged 412 passing yards per game and threw for eight TDs and ran for two others over his past two starts.Mahoney’s career will end soon. On Saturday, he may have started his last game. Throughout much of his football life, he was overlooked, doubted and unproven, yet he stitched together a career he hopes is an inspiration for junior college players. He grew from walk-on to a temporary starter, and he is the president of Syracuse’s Uplifting Athletes chapter, a nonprofit organization dedicated to spreading awareness about rare diseases.“A lot of coaches said I’d never be able to make it, to try a different level or to maybe not even think about football,” Mahoney said. “When you hear that, it pushes you to go reach out and get the goal. A lot of people probably thought I was crazy saying no to FCS schools. Even those who supported me said, ‘You know, you might never play a snap there.’ And I said, ‘That’s fine. I see a goal that I want and I’m going to go take it.’” Commentscenter_img Published on November 18, 2017 at 10:10 pm Contact Matthew: mguti100@syr.edu | @MatthewGut21last_img read more

Russia 2018: Digesting the draw

first_img BtoBet refines African SMS payment options with Tola Mobile  August 20, 2020 Share Altenar: Supporting expansion plans in Denmark and Portugal August 20, 2020 MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 As Friday’s draw concluded and the World Cup began to take shape, fans were left pondering a mouthwatering clash between Spain and Portugal, renewed optimism in the Three Lions and a slightly surreal tournament opener.  Gareth Southgate’s England were handed a favourable start to the tournament, taking on Tunisia and World Cup debutants Panama in the opening two games. Southgate will be hoping that his side have already booked a place in the last 16, when the Three Lions face a Belgium side littered with Premier League stars in an intriguing final group game. England are currently 7/5 to top Group G and are as short as 1/4 to qualify from the group. The expectation doesn’t stop there, as  since the draw was made, England’s odds of winning have been slightly trimmed from 18/1 to just 16/1.Alex Apati of Ladbrokes said: “World Cup fever is beginning to build after this afternoon’s draw, and the odds are suggesting Southgate’s boys have a great chance of going far. The footballing Gods have also set up a potentially huge quarter-final with Germany, where England will be looking to exact revenge for 2010.”Arguably the most tantalising game of the group stages comes from Group B, where 2008 World Champions Spain take on current European champions Portugal, in a clash that Portuguese defender Jose Fonte described as “a big rivalry.”A sub-plot from Group B is the appearance of Iran manager, Carlos Queiroz who boasts a managerial pedigree better than most at the tournament, Queiroz  not only had two stints in charge of Portugal, but also spent time as Real Madrid manager and as Alex Ferguson’s assistant at Manchester United. His organised Iran side and an underestimated Morocco could cause Portugal and Spain problems in this group.  Meanwhile the ambitions of hosts Russia will have been heightened by being placed in a group with Saudi Arabia, Egypt and Uruguay. Subsequently meaning the game that will open the tournament, will be a rather underwhelming one between Saudi Arabia and Russia. Furthermore, given the attacking prowess of Edinson Cavani, Luis Suarez, Mohamed Salah’s Russia may well perceive the tournament opener to be a must-win game if they have any aspirations of getting through the group. Group F is the arguable group of death, made up of reigning World Champions Germany, Mexico, South Korea and Italy’s conquerors, Sweden. Whilst it’s widely expected that Joachim Low’s Germany won’t have too many problems winning this group, ties and against Mexico and Sweden will certainly provide a good test of just how feared the side ranked number one in the World should be.Guiding Brasil towards World Cup glory would be incredibly beneficial to the World’s most expensive player Neymar, who appears to be on a mission to steal the Ballond’Or from the clutches of Lionel Messi and Cristiano Ronaldo. Those burdened with the unenviable task of being in the same group as the tournament favourites are, Costa Rica, Switzerland and Serbia, all of which are likely to be fighting it out for second spot in Group E.Brasil’s arch rivals Argentina looked anything but convincing in qualification, only sealing a place at the tournament because of a magical performance from Messi in the final group game against Ecuador. Jorge Sampaoli’s team will have to improve in order to come through a tricky group with an Iceland side that continue to defy the odds, Nigeria and the always dangerous Croatia. Being in a group with a much fancied France side desperate to go a step further in this tournament then they did at Euro 2016, means Peru, Denmark and Australia  are all destined to be desperately vying to claim second place in Group C.Group H possible throws up the most evenly matched group, with a Columbia side that’ll benefit immensely from James Rodriguez playing regularly at Bayern Munich. His club-mate, Robert Lewandowski will be hoping to fire Poland into the knockout stages, even if it looks unlikely he restricts their success in the Bundesliga, Dortmund’s Shinji Kagawa will be hoping he can help Japan find success in this group, whilst Senegal will be heavily reliant on Liverpool’s Sadio Mane if they’re to have any success in Group H.___________________The World Cup will be a key topic at the ‘Betting on Football 2018’ (#bofcon2018) conference. To find out more about both events click on the banner below. Share Related Articles Submit StumbleUponlast_img read more

Dodgers deal minor leaguer Chase De Jong to Seattle

first_imgThe trade does free up a spot on the Dodgers’ 40-man roster. The Dodgers sent minor-league right-hander Chase De Jong to the Seattle Mariners Wednesday in exchange for two players – shortstop Drew Jackson and right-hander Aneurys Zabala.De Jong, 22, was acquired by the Dodgers from the Toronto Blue Jays in July 2015 and went 14-5 with a 2.86 ERA and 1.02 WHIP for Double-A Tulsa in 2016. He led the Texas League in wins and WHIP, finished second in ERA and fourth with125 strikeouts in 141 2/3 over 25 starts for Tulsa.Jackson, 23, was a fifth-round draft pick out of Stanford in 2015. He led the Class-A Northwest League in batting average (.358), on-base percentage (.432), runs (64) and stolen bases (47) in 59 games in 2015. Last season, he batted .258 with 16 steals in 124 games at Class-A Bakersfield.Zabala, 20, signed out of the Dominican Republic as a teenager and has gone 4-13 with a 4.49 ERA in 44 games (12 starts) over three seasons at the rookie-league level in the Mariners’ system. Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

If Keane can’t conduct himself properly he needs to be stopped, talkSPORT told

first_img James Collins comes off bench to seal Ireland 3-1 win against Bulgaria SHAMEFUL There have already been calls for Keane to lose his job O’Neill’s side have recorded victory in just one of their five games since being thrashed 5-0 by Denmark in Dublin, and they started their Nations League campaign last week with a 4-1 defeat at the hands of Wales.Brady was asked if this severe downturn in form is all down to Keane.“No,” he replied. “The big story for me is the lack of players we have.  We are just not producing the players we once did.“That’s the big story, but all we are doing is talking about Roy Keane. We didn’t choose to speak about him but what happened has come out – and that needs to stop.“Martin O’Neill’s tenure as Ireland manager is in credit because we got to the Euros and did very, very well. Then we got to the [World Cup] play-offs, and unfortunately we lost 5-1, and things are not good at the moment.“And we just don’t need this stuff. It’s got to stop and it’s unacceptable. ‘I don’t know why people pay attention’ – Walters hits back at Roy Keane over rant stalemate WONDERKID Latest Ireland news Spurs starlet to make Ireland debut against New Zealand Ireland’s results in 2018 2 Republic of Ireland miss out on chance to guarantee place at Euro 2020 Euro 2020 play-offs: Scotland host Israel, N Ireland could face Republic in final Brady is as outspoken critic of Keane’s actions 2 Former Liverpool star calls out Roy Keane – ‘I’d rather have mates than medals’ “I’ve never heard of anybody in a responsible position in football talk to a play like he did to Harry Arter, if it is reported correctly.“I’ve never heard that before. We’ve all had rollockings from managers, we’ve all got involved in squabbles, but never has something been so personal.”center_img confirmed Ireland fail to secure automatic Euro 2020 qualification with Denmark draw HUGE Defender Stephen Ward is heard in the message telling the story, though Martin O’Neill, the Ireland manager, has revealed the Burnley man’s tale does not tally with Keane’s; the latter is supported by the fact Ward was not present at the incident.READ THE FULL TRANSCRIPT OF ROY KEANE’S ALLEGED ATTACK ON HARRY ARTER AND JONATHAN WALTERSBrady joined talkSPORT on Wednesday morning to discuss the allegations concerning Keane, and he reiterated his calls for the former Manchester United manager to be ‘reined in’ and ‘stopped’.“I think it’s unacceptable,” Brady told the Alan Brazil Sports Breakfast. “The story is far too often about Roy Keane and not about the players, and as we know the game is about the players.“If he can’t conduct himself properly he needs to be stopped, either by Martin O’Neill or by the Football Association – he has to be reined in.”Since suffering defeat in the World Cup play-offs to miss out on a place in Russia, Ireland have found things hard going on the pitch. squandered Turkey 1-0 Republic of Ireland (March 23)France 2-0 Republic of Ireland (May 28)Republic of Ireland 2-1 United States (June 2)Wales 4-1 Republic of Ireland (September 6)Poland 1-1 Republic of Ireland (September 11) not enough response what? Mick McCarthy left bemused after Georgia boss compares Ireland to Michael Flatley Ireland’s hopes of Euro 2020 qualification dealt blow with draw in Georgia Ten years on from Henry’s infamous handball, Euro 2020 is in sight for Ireland Roy Keane must be reined in by Martin O’Neill and the Irish FA if he cannot stop his ‘unacceptable’ behaviour as Ireland’s assistant manager.This is according to Liam Brady, the Arsenal legend, who won 72 caps for the Republic of Ireland in a glorious playing career.Brady has already called on the Irish FA to dismiss Keane from his role after a leaked WhatsApp message alleges a foul-mouthed assault on players Harry Arter and Jonathan Walters. VICTORY Brady added a final dig at Keane when addressing the question of whether the 47-year-old is struggling to deal with the modern footballer having grown up and played in a different era of the game“He struggles to accept any kind of footballers; I don’t think he likes footballers, and I don’t think he even likes football!“When he speaks about it I think he’s pretty negative about most things in football.”last_img read more