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Boost employee engagement for better marketing

first_imgYou did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

Thursday Order of Events

first_imgTRACK PREP 5 – STOCK CAR HEATS (8 laps) MODIFIED “A2” (25 laps) TRACK PREP 2 – MODIFIED B’s (8 laps) 10 – MODIFIED HEATS (8 laps) 4 – MODIFIED B’s (8 laps) LATE MODEL DASH FOR CASH (10 laps) TRACK PREP LATE MODEL DASH FOR CASH (10 laps) LATE MODEL HOT LAPS 2 – MODIFIED B’s (8 laps) STOCK CAR “A1” (25 laps) 10 – MODIFIED HEATS (8 laps) TRACK PREP(Wednesday Modified Top 8 Qualifiers to Fan Zone) TRACK PREP (Wednesday Stock Car Top 8 Qualifiers in Fan Zone) 2 – STOCK CAR B’s (8 laps) TRACK PREP 2 – STOCK CAR B’s (8 laps) MODIFIED “A1” (25 laps) 10 – MODIFIED HEATS (8 laps) TRACK PREP (Wednesday Stock Car Top 8 Qualifiers in Fan Zone) TRACK PREP (Casey’s Late Model redraw in Fan Zone) STOCK CAR “A2” (25 laps) TRACK PREP 5 – STOCK CAR HEATS (8 laps) 4 – MODIFIED B’s (8 laps),LATE MODEL HOT LAPS LATE MODEL “A” (50 laps) TRACK PREP 4 – LATE MODEL HEATS (10 laps) 2 – LATE MODEL B’s (12 laps) 5 – STOCK CAR HEATS (8 laps) TRACK PREP(Wednesday Modified Top 8 Qualifiers to Fan Zone) TRACK PREP 2 – LATE MODEL B’s (12 laps) 2 – STOCK CAR B’s (8 laps) 2 – STOCK CAR B’s (8 laps) 10 – MODIFIED HEATS (8 laps) STOCK CAR “A2” (25 laps) 10 – STOCK CAR HEATS (8 laps) STOCK CAR “A1” (25 laps) TRACK PREP MODIFIED “A1” (25 laps) TRACK PREP TRACK PREP 10 – STOCK CAR HEATS (8 laps) 4 – LATE MODEL HEATS (10 laps) 10 – MODIFIED HEATS (8 laps) TRACK PREP (Casey’s Late Model redraw in Fan Zone) 5 – STOCK CAR HEATS (8 laps) LATE MODEL “A” (50 laps) MODIFIED “A2” (25 laps) 10 – MODIFIED HEATS (8 laps)last_img read more