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Boost employee engagement for better marketing

first_imgYou did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

Svenska Spel collaborates with SEF to offer integrity lectures

first_img Related Articles Svenska Spel becomes 2020 eHockey Championship sponsor August 18, 2020 LeoVegas hits back at Swedish regulations despite Q2 successes August 13, 2020 Share Betsson outrides pandemic challenges as regulatory dramas loom July 21, 2020 Submit StumbleUpon Swedish state-owned gambling operator Svenska Spel has secured a new agreement with Swedish Elite Football (SEF) which will see the duo collaborate in offering education surrounding match-fixing and sport integrity.Svenska Spel and the SEF will deliver a series of lectures at Sweden’s annual youth tournament, The Gothia Cup, which will primarily focus on addressing the dangers of match-fixing and corruption in football. Anders Wikström, a former professional footballer who now works alongside Svenska Spel and the SEF, is due to deliver the lectures. He stated:“As a young player you probably have not reflected so much around match fixing; you play football because it’s fun.“By highlighting the issue early on, we hope to prevent future match fixing.”As well as offering education to the younger teams competing in the youth tournament, Wikström has worked alongside the 32 clubs across Sweden’s Allsvenskan and second-tier Superettan to deliver classes on the risks associated with match-fixing in the hope of deterring players from considering the idea.The initiative is the latest from the Swedish regulator to clamp down on corruption in the country’s sports and betting industry. Sharelast_img read more