Blogs

Cocaine Discovered in France in Container of Chilean Seafood

first_imgBy Dialogo July 13, 2012 A shipment of around 21.6 kg of cocaine, worth 1.3 million euros, was discovered in the port of Le Havre (in northern France), in a container of frozen mussels from Chile, the French customs service announced on July 12. According to the preliminary results of the customs investigation, the cocaine was introduced into the container without the knowledge of the shipper or recipient. The traffickers replaced the container’s original seal after introducing the drugs. This technique, which is being used with increasing frequency, according to the customs service, was employed to transport 113 kg of cocaine seized in this port in June. In that case, the merchandise, with an estimated worth of 7 million euros, was placed in a container of cans of tuna from Ecuador. Separately, on June 21, customs officials seized 3.5 kg of cocaine in the port of Le Havre in a container of personal effects coming from Surinam and destined for Holland. The drugs, hidden in thermos bottles and in the speakers of a computer, were discovered by a trained dog.last_img read more

When it comes to social proof, we think alike

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »last_img read more