You did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details
A Purdue University student is reporting that he was denied the right to purchase cold medicine at his local CVS store because the clerk would not accept his Puerto Rican driver’s license and demanded that he produce a U.S issued license or paperwork to complete the purchase.The incident was reported at a CVS in West LaFayette, Indiana.The customer, Jose Guzman Payano, reported that he had been battling a cold and went to the establishment to purchase Mucinex and some other items. Payano says when the clerk scanned the cold medicine they asked him for his ID which he had no problem producing. Payano says when he gave his ID to the clerk, the clerk handed the ID back to him and asked him for a U.S issued license. Payano then told the clerk that “A Puerto Rican license is a U.S.-issued license.” “Puerto Rico is a part of the United States. It’s a United States territory.” The clerk still refused to accept his license so Payano who says he has encountered this situation before while traveling, produced his passport, however, the clerk would not accept his that either.The third-year engineering student says he left the store with tears in his eyes and went home to file a complaint. He was told that a representative would be in contact with him in a week’s time, however, he never received any other communication from the store.Payano then contacted his local news station WRTV who were thankfully able to solicit a response from the company.A company spokeswoman then issued an apology for the confusion and reported that they would be retraining their staff on what types of ID’s should be accepted:“We are committed to ensuring that every customer receives courteous, outstanding service in our stores and we apologize to the customer for his recent experience. We are fully investigating this matter to learn more about what occurred and we are seeking to speak with the customer directly,” the statement read. “While our employees must adhere to laws and regulation requiring identification for the purchase of certain over-the-counter medication, we do consider Puerto Rican driver’s licenses to be valid identification.”Payano says while he is grateful that the issue is being solved, this situation speaks to countless other situations that he encounters everyday because he is from Puerto Rico.
That’s despite receiving a straight red card against Offaly in the semi final.Offaly’s Colin Egan was also sent off in that game but his suspension for Saturday’s qualifier with Wexford stands. Meanwhile, Cork and Limerick meet in the Bord Gais Energy Munster Under-21 Hurling quarter-final tonight.Throw-in at Pairc Ui Rinn is at half-past seven.