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Boost employee engagement for better marketing

first_imgYou did the research, set realistic goals, developed a tactical plan and now it doesn’t seem to be bringing in new loans/members/deposits, etc. What went wrong?In working with credit unions all across the country on their marketing plans and execution, we have seen first-hand that there is one thing that can kill the success of your marketing…and that is poor employee engagement.Here is a tried and true plan to get your employees engaged and excited to help drive the credit union’s success:Get their feedback first. Ask them questions about what they think the credit union should be doing to market to its members and potential members. No, you don’t have to employ every single idea, but spending time at the beginning of the process is critical for two reasons: it uncovers opportunities you might not have known about and it lets them know they are an important and valuable part of your team.Share the plan with them and any marketing collateral before it is launched externally. Once we complete plans for clients, we always do a “launch party” of sorts to build excitement, communicate the goals and reiterate that they are a crucial part of the credit union’s success.Share the results along the way! As part of the plan’s execution, build a separate plan for how and when you are going to communicate the progress on your goals. Separate your goals out by month to break up the annual goals into manageable chunks. Communicate successes early and often to build and keep momentum.Soon, you’ll not only see noticeable difference in the success of your marketing efforts, but you’ll have better camaraderie and teamwork as a result. 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Detailslast_img read more

Carabao Cup third round draw: Manchester City travel to Preston North End and Arsenal host Nottingham Forest

first_imgThe Premier League’s elite have learned their opponents for the Carabao Cup third round (Picture: Getty)Holders Manchester City will travel to Preston North End and Arsenal will play host to Nottingham Forest in the third round of the Carabao Cup.The Premier League’s elite clubs have all entered the fray, with all seven teams competing in Europe – City, Manchester United, Chelsea, Arsenal, Liverpool, Tottenham and Wolves – discovering their fate on Wednesday evening.Championship outfits Preston and Forest will take on City and Arsenal respectively and MK Dons have been handed a home tie against Liverpool.Chelsea will play either Grimsby or Macclesfield at Stamford Bridge, while Tottenham will be making a trip to Colchester and Wolves will face Reading at Molineux.AdvertisementAdvertisementADVERTISEMENTElsewhere, south coast rivals Portsmouth and Southampton will meet at Fratton Park and 2017 winners Manchester United will host League One club Rochdale at Old Trafford. Metro Sport ReporterWednesday 28 Aug 2019 10:14 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link3.2kShares All 16 third round ties will be played the week beginning September 23.City have triumphed in three of their last four Carabao Cup campaigns, beating Liverpool (2016), Arsenal (2018) and, most recently, Chelsea (2019) at Wembley.United were the last team other than City to lift the trophy when Jose Mourinho led them to a 3-2 victory over Southampton back in 2017.MORE: Bolton Wanderers’ survival secured as Football Ventures complete takeover Advertisement Carabao Cup third round draw in full Wolves v ReadingOxford v West HamWatford v SwanseaBrighton v Aston VillaSheffield United v SunderlandColchester v TottenhamPortsmouth v SouthamptonBurton v BournemouthPreston v Manchester CityMK Dons v LiverpoolManchester United v RochdaleLuton v LeicesterChelsea v Grimsby/MacclesfieldSheffield Wednesday v EvertonArsenal v Nottingham ForestCrawley v Stoke Citycenter_img Comment Carabao Cup third round draw: Manchester City travel to Preston North End and Arsenal host Nottingham Forest Advertisementlast_img read more

UK body okays Indian project as 1st ever trusted digital repository

first_imgThe United Kingdom-based Primary Trustworthy Digital Repository Authorisation Body Limited (PTAB) has certified an Indian project as the world’s first trusted digital repository. The National Cultural Audiovisual Archives (NCAA), a project of Union culture ministry implemented by the Indira Gandhi National Centre for the Arts, is the project that bagged the global recognition.Read it at Times of India Related Itemslast_img