ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »
Earlier this month, President Duterte urged the Senate and the House to pass the national budget by December to avoid what happen to this year’s budget, which was four months delayed. Lawmakers are pushing back their target date for the approval of the final version of the P4.1-trillion national budget for 2020 by at least one day after senators asked for more time to review the fiscal plan. “If there were no hitches, the Senate can ratify the bicameral version of the 2020 national budget on Wednesday or even on Tuesday,” Sotto added. MANILA – The Senate and the House of Representatives is about to beat President Rodrigo Duterte’s deadline of submitting the ratified version of the 2020 national budget by December. Senate President Vicente “Tito” Sotto III also said they eye approving the final version of the budget on Wednesday at the latest “if [there are] no hitches.” Senate Finance committee chairman Juan Edgardo “Sonny” Angara said Monday that about 90 percent of the conflicting provisions of the two chambers of the Congress in next year’s budget were reconciled. “We are approximately 90 to 95% reconciled with the House,” Angara said. “Sen. [Panfilo] Lacson’s proposals like placing some limits on administrative costs and having the possibility of greater local projects have also been adopted in some form in the budget provisions.” Duterte was only able to sign the 2019 budget into law in April after the Senate and House took time to transmit the signed enrolled copy of the bill over disagreements on lawmakers’ insertions./PN According to Angara, the Senate and House contingents for the bicameral conference committee on next year’s national budget are about to meet again on Tuesday to iron out the remaining disagreeing provisions.