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When it comes to social proof, we think alike

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »last_img read more

US ruling allows Martinez Sampedro family full disclosure on Codere investors

first_img Related Articles Codere records 10X losses seeking vital lifeline  May 28, 2020 Codere secures €250m credit lifeline on aggressive interest rates  July 14, 2020 Connecticut’s District Court has granted the Martinez Sampedro family a major concession in its ongoing legal dispute against Grupo Codere SA’s US debt-holders, upholding the family’s ‘discovery demand’ against Silver Point, Contrarian and Abrahams Capital hedge funds.Securing its Connecticut demand, the Martinez Sampedro family – enterprise founders of Codere – will be able to access all information related to the US hedge funds refinancing of the bankrupt Spanish gambling group undertaken between 2014 and 2016.As previously declared, Martinez Sampedro representatives intend to use its US demand in relation to the family’s corporate governance dispute being undertaken through Spain’s Capital Markets Commission (CNMV).“The decision to go to the Justice of Connecticut responds that it is in this State where the registered office of Silver Point and another of the funds demanded is located and the authorization marks an unprecedented procedural milestone in Spain,” detailed a Martínez Sampedro statement.A bitter two-year legal challenge sees the Martinez Sampedro family assert that US debt-holders led by Silver Point had failed to follow proper corporate control procedures in its €1 billion restructure of Codere, as deal stakeholders had ‘purposely bypassed’ recommending a takeover offer to founders once they had gained 30% control of the gambling group.Furthermore, the family states that its executive voting rights had been restricted during the period despite maintaining 18% of Codere’s shareholding, branding illegal the appointments of Vicente Di Loreto as new Group CEO and Norman Sorensen as Executive Chairman.This August, a CNMV filing disclosed that Codere governance had withdrawn outright the board representation of brothers’ Jose Antonio (former President) and Luis Javier (former VP) at the firm’s AGM. Codere avoids total collapse with 12-month credit line  June 22, 2020 Submit StumbleUpon Share Sharelast_img read more