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When it comes to social proof, we think alike

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Joe SwatekAs a financial services marketing professional, your job is to persuade likely prospects to open new accounts and take advantage of services at your institution.That description almost makes it sound simple. Of course, you know it isn’t.There are methods you can use to reach that goal. They were explained years ago in the book, Influence, The Psychology of Persuasion, written by marketing master Robert Cialdini.One of Cialdini’s six tool of persuasion he described in the book is Social Proof.Social Proof goes by a variety of names, some not so flattering, but the concept is easy to grasp. The idea works all around us, not only with advertising. Through some sort of influence, people conform to a group idea or, in advertising, choose a particular product.You probably know an individual or family who always drive the same make of car. They might be Ford people or Chevy owners. Maybe they go so far as preferring a particular model, like the Mustang. These people are following Social Proof. Because the grandfather or father or someone with influence claimed one make of car was the best, all the others follow suit. continue reading »last_img read more

Coaches Association Withdraws Rangers GM Chukwu As NFF Technical Committee Representative

first_imgRelated The Nigeria Football Coaches Association (NFCA) has recommended that the general manager of league champions Enugu Rangers, Christian Chukwu, is withdrawn as their representative on the technical committee of the Nigeria Football Federation (NFF).This was contained in a statement released after the emergency meeting of the body’s executive committee in Abuja earlier this week.The statement further pointed out that Christian Chukwu breached article 4:6 of the association’s statute after he failed to protect coach Imama Amapakabo from the injustice and unfair treatment meted out to him at Rangers.Article 4:6 states that – “To advice guide and protect all football coaches of the ‘FEDERATION’ from injustice and unfair treatment arising from their employment and services arising from directly or indirectly from their performance of their duties as coaches within any organised football entity whatsoever.”As a result of this breach, the executive committee therefore recommended his withdrawal pending his appearance before the body’s investigation and disciplinary committee.last_img read more