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White most preferred colour choice among Indian car buyers in 2018

first_imgWhite remained the preferred colour choice among the Indian passenger vehicle buyers in 2018, with 43 per cent of the new cars produced in the country donning the shade. The presence of achromatic colours — white, black, grey and silver — overshadowed their chromatic counterparts by a long distance.According to “BASF Colour Report 2018 for Automotive OEM Coatings”, the Indian car market recorded a 10 per cent production growth in 2018 as against the previous calendar year. In India, almost all car segments are growing with high mileage small cars, such as basic and subcompact, accounting for more than half of the total production. Moreover, SUVs are also becoming popular among consumers, with the segment making up 23 per cent of the new cars.While white accounted for the most popular colour choice among car buyers with 43 per cent share, grey and silver came in at a distant second spot with 15 per cent share each. Among the achromatic colours, black had only 3 per cent share.Among the chromatic colours, red made up 9 per cent share of all the new cars produced in India in 2018, followed by blue at 7 per cent. Brown and orange came in at third and fourth with 3 per cent and 2 per cent share, respectively. Yellow, green and violet cornered in 1 per cent share each.In the SUV segment, white was the most sought after colour with 41 per cent of the customers going for it, followed by grey (15 per cent), silver (14 per cent), red (12 per cent), blue (7 per cent) and black (4 per cent).advertisementSo far as basic car segment is concerned, here also white triumphed over others with 35 per cent share, followed by grey and silver (17 per cent each), red (9 per cent), blue (8 per cent) and brown and orange (5 per cent each).A similar pattern could be seen in segments such as sub-compact, compact and midsize, where white was way ahead in popularity than other colours with shares of 42 per cent, 46 per cent and 40 per cent, respectively.Even in China, white is the most popular color for the new cars with an overall share of 59 per cent. The strong presence of white can be attributed to the colour’s preference for new engine vehicles. In the Asia-Pacific market, white has a strong iconic value and has accrued 53 per cent share.BASF’s portfolio is spread across six segments — chemicals, materials, industrial solutions, surface technologies, nutrition and care and agricultural solutions. In India, the firm has its innovation campus in Mumbai and research and development centers in Mangalore.ALSO READ | Land Rover launches 2019 Discovery Sport Landmark Edition, price starts at Rs 53.77 lakhALSO READ | Tata Motors increases prices of Hexa, SUV now starts at Rs 12.99 lakhALSO READ | Maruti Suzuki launches new Baleno at Rs 5.45 lakh, new grille and alloy wheels main attractionslast_img read more