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Inland NSW Tourism receive funding boost

first_imgThe Government’s new strategy to grow the NSW visitor economy has been applauded by Inland NSW Tourism, who believe the transformation to be one from ‘government handouts’ to a more collaborative government-industry partnership. Destination campaign aims to double overnight visitor expenditure.  “The current NSW Government has implemented a series of significant changes to the funding process, which rightly demands greater collaboration and more rigour and measurability to gain government support,” Inland NSW Tourism chairman Rodger Powell said. Further details surrounding the campaign will be unveiled in the lead up to its 2014 release. “The broader strategic approach to destination management and an insistence on quantifiable metrics mean the return on investment of government and industry funds will far surpass anything achieved previously within NSW.” According to Inland NSW Tourism chief executive Graham Perry, the application reflects the outcome of a comprehensive collaborative approach to destination management. Part of a ‘contestable’ funding pool of AU$3.5 million for various projects across NSW, the grant is to be matched by industry investment, which will see the Outback campaign grow to almost AU$800,000 in value. The funding will be used by Inland NSW Tourism for a major destination appeal campaign, to be rolled out across the NSW Outback region in 2014. Source = ETB News: L.B. Inland NSW Tourism have been granted almost AU$400,000 to help fund their Outback Campaign, under the NSW Government’s Regional Visitor Economy Fund (RVEF). “This destination appeal campaign – the first of many, we hope – will help as we strive to achieve the goal we share with Destination NSW, which is namely to double overnight visitation expenditure by 2020,” Mr Perry said.last_img read more