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Supermarket hops on blunder bus

first_imgSupermarket hops on blunder busOn 1 Apr 2003 in Personnel Today Previous Article Next Article At a time when supermarkets are locked in a battle for supremacy a managerat Sainsburys has made an amazing blunder after insulting its customers. Lisa Collins, head of health and beauty at the group, has been forced toapologise after branding the supermarket’s customers ‘pikeys’ during aconference. Collins was talking about Sainsburys expanding a new product range to itsstores in Hereford, Croydon and Cobham, “or, as we call them, our pikeycustomers”, she said. Sainsburys apologised for the remark, which it claimed was ‘an off-the-cuff,flippant remark’ meant as a joke, but conceded it was a serious error ofjudgement. Fran Cotton, an adviser at the Chartered Institute of Personnel andDevelopment, said the incident “shows the importance of communicationstraining for managers, especially when they are dealing with externalshareholders and the media”. Top five gaffes1. 1991: Entrepreneur Gerald Ratner described the jewellerysold in his stores as ‘total crap’2.  2003: Sainsbury’smanager issues ‘Pikey’ jibe3.  2002: Halifax claimsit doesn’t want business start-ups, market traders or taxi drivers as customers4.  1998: NewcastleUnited Football Club directors slated the fans for buying shirts in high volumes5   2002: HSBC’s CEO SirKeith Whitson upsets UK call centre staff after praising the firm’s workers inIndia Comments are closed. Related posts:No related photos.last_img read more