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Australia shines at CIBTM China 2014

first_imgKey representatives of the Australian business events industry are in attendance at the 2014 China Incentive, Business Travel and Meeting (CIBTM) Exhibition in Beijing, from 17 to 19 September 2014.Business Events Australia and a delegation of seven vendors will showcase how Australia inspires great business outcomes by positioning the country at the global forefront of destination choices, incentive programs, event spaces and food and wine experiences.“CIBTM is a fantastic opportunity to highlight Australia’s corporate meeting and incentive offering to one of our most important markets and we are working hard and investing significantly to further strengthen our reputation as an incentive destination of choice for business events groups from China,” Business Events Australia general manager Penny Lion said.“China’s population is increasingly sophisticated and well-travelled so it’s important that we inspire CIBTM’s delegates.Our own research has shown that Australia ranks highly with the international MICE market in areas including cultural heritage and activities, world-class beauty and natural environments, local cuisine and wine, hospitality and as a safe destination and we hope to showcase how Australia can go above and beyond for their clients and businesses.”Australia benefits from an established reputation in China as an appropriate market to handle large incentive bookings, hosting major incentive groups last year.Business Events Australia’s Restaurant Australia campaign will also be present, showcasing the country’s exceptional food and wine experiences.The industry partners joining Business Events Australia at CIBTM 2014 represent an impressive range of MICE products, services and experiences available in Australia, including: Business Events Cairns & Great Barrier Reef, Business Events Sydney, Gold Coast Business Events, Northern Territory Convention Bureau, Palazzo Versace and Royale Limousines.Source = ETB News: Jessica Handysidelast_img read more