Yorkshire’s local foodstuffs will be on sale in Waterstones’ Café W, Coney Street, York, thanks to the book shop giant choosing local producers to supply the branch, such as Shipley bakery, Just Desserts.This decision has been applauded by Yorkshire’s Regional Food Group.Jamie Hanslip, bookshop manager at Waterstones York, said: “I am delighted to say that Café W at Waterstones York has been an incredible success, thanks in no small part to the support of our fantastic local suppliers, who have really helped to build our reputation with their delicious produce. It gives us real pleasure to be able to champion the food of some of Yorkshire’s finest producers and the customer response has been brilliant.”Instead of using international coffee chains, Café W, Yorkshire sources 90% of food and drink in the café locally, to help boost the local economy.These local suppliers were selected by Waterstones with help from organisation DeliciouslyorkshireJo Satariano, marketing manager at Deliciouslyorkshire said: “It’s great news to see a national chain like Waterstones putting local food on their agenda. Being able to supply Café W at York is a fantastic opportunity for some of our smaller producers and we were thrilled to be able to help the Waterstones team find the local suppliers they needed to make the café a success.”Just Desserts, the Shipley-based bakery, will be supplying premium handmade desserts to the newly launched café.James O’Dwyer, managing director of the dessert company, said “Supplying the new Cafe W at Waterstones in York is hugely significant and it’s great that they are offering their customers a local flavour by championing the best food and drink from the region.“To be associated with a high-profile company sends out positive messages about how we are perceived as a supplier. It also helps to raise our local and national profile, as well as providing a solid platform to develop new business and further extend our distribution area.”Café W is a concept being rolled out nationally by Waterstones, which now has 20 bookshops housing the unique coffee and food shops. More are scheduled to open in 2014.
Key representatives of the Australian business events industry are in attendance at the 2014 China Incentive, Business Travel and Meeting (CIBTM) Exhibition in Beijing, from 17 to 19 September 2014.Business Events Australia and a delegation of seven vendors will showcase how Australia inspires great business outcomes by positioning the country at the global forefront of destination choices, incentive programs, event spaces and food and wine experiences.“CIBTM is a fantastic opportunity to highlight Australia’s corporate meeting and incentive offering to one of our most important markets and we are working hard and investing significantly to further strengthen our reputation as an incentive destination of choice for business events groups from China,” Business Events Australia general manager Penny Lion said.“China’s population is increasingly sophisticated and well-travelled so it’s important that we inspire CIBTM’s delegates.Our own research has shown that Australia ranks highly with the international MICE market in areas including cultural heritage and activities, world-class beauty and natural environments, local cuisine and wine, hospitality and as a safe destination and we hope to showcase how Australia can go above and beyond for their clients and businesses.”Australia benefits from an established reputation in China as an appropriate market to handle large incentive bookings, hosting major incentive groups last year.Business Events Australia’s Restaurant Australia campaign will also be present, showcasing the country’s exceptional food and wine experiences.The industry partners joining Business Events Australia at CIBTM 2014 represent an impressive range of MICE products, services and experiences available in Australia, including: Business Events Cairns & Great Barrier Reef, Business Events Sydney, Gold Coast Business Events, Northern Territory Convention Bureau, Palazzo Versace and Royale Limousines.Source = ETB News: Jessica Handyside