Blogs

Irwin’s to promote Northern Ireland

first_imgIrwin’s has teamed up with Tourism Ireland to promote a “visit Northern Ireland” message to consumers via an on-pack marketing campaign.In support of the Year of Food 2016, Irwin’s will launch an on-pack campaign across Great Britain, encouraging people to visit Northern Ireland for its food and famous hospitality. It will run on packs of the bakery’s Rankin Selection range of traditional Irish breads.Colette Wilson, marketing manager at Irwin’s, said: “The Year of Food is a fantastic opportunity to celebrate the quality of our food and, of course, the warmth of our hospitality.“Partnering with Tourism Ireland gives us a valuable opportunity to showcase the Rankin Selection product range and reinforce its authentic Irish heritage – as well as encouraging consumers to take the next step and visit Northern Ireland.”Open nowAn on-pack competition is open now until 15 May. Five pairs of winners will win two nights’ B&B in a four-star hotel, one evening meal, return flights and a Belfast Food Tour.Last month, Irwin’s announced that it will supply more than 100,000 packs of its new wheaten bread products to all Asda stores in Northern Ireland.last_img read more

Black Satellites leave for Italy tour ahead of FIFA U20 World Cup

first_imgGhana’s U20 left Accra on Wednesday night for Italy to prepare for the FIFA World Youth Championship.The Black Satellites will be based at the Novara Training Centre-where they camped before the 2013 African Youth Championship.A 26-man squad including two foreign based stars Frank Acheampong and Daniel Pappoe made the trip.This will be their second visit to the plush training complex after spending ten days in the Northern Italy province before the African U20 Championship which was played in March.Ghana are scheduled to play Kosovo, Brazil and Egypt on their European tour before their opener against France on 21 June.The Satellites will also face Spain and USA in Group A. Ghana won the 2009 FIFA U20 World Cup in Egypt under current coach Sellas Tetteh.last_img read more