Blogs

Comprehensive African health initiative needed

first_imgAs Ebola hysteria dies down in the United States, the international community should not lose sight of a larger issue highlighted by the epidemic — the need to improve health care systems in the poorest African countries, writes Harvard School of Public Health (HSPH) Professor Richard Marlink in new commentary. He advises world leaders to take their cues from the U.S. government’s President’s Emergency Plan for AIDS Relief (PEPFAR) program.HSPH received a total of $362 million from the program for work in Botswana, Nigeria, and Tanzania that included training health care workers, developing monitoring and evaluation systems, strengthening health care infrastructures, and collaborating with local hospitals and clinics that provide treatment for AIDS patients. HSPH’s PEPFAR grants wound down in 2012, and researchers at the School worked with partner organizations to transition activities to full local ownership.Marlink, who is Bruce A. Beal, Robert L. Beal, and Alexander S. Beal Professor of the Practice of Public Health, helped launch and run HSPH’s PEPFAR efforts in Botswana. In his commentary, published November 14, 2014 on GlobalPost, Marlink describes lessons learned from PEPFAR’s success: Focus on outcomes, establish local partnerships, and leave countries better equipped to deal with other health issues. Read Full Storylast_img read more

Genius Sports Media brings data-led marketing approach to all sports brands

first_img Share Scott Longley – Confusion reigns over FDC’s second betting rights deal July 14, 2020 Related Articles StumbleUpon Genius Sports teams up with TNM to launch tennis series May 27, 2020 Share Submit 888 calls for Betgenius sportsbook makeover June 25, 2020 Mark Locke, Genius SportsSports data, technology and content provider Genius Sports Group has revamped its ‘Genius Sports Media’ division, building upon its 10 years of digital marketing experience and live sports data expertise to deliver new innovations to a diverse range of partners across the sports and gaming sectors.Operating since 2017, Genius Sports Media has served as the audience engagement arm of Genius Sports, combining the Group’s programmatic media buying, data-driven content and customer retargeting functions.The Group said that the ‘end-to-end digital agency’ will ‘transform the way brands and publishers connect with their audiences’.Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies”.Genius Sports said it has leveraged ’10-years of fan understanding’ to create marketing tools that help brands maximise marketing efficiencies and campaign ad-spend with highly targeted, contextual campaigns brought to life with live sports data.In an expansion of its services, Genius Sports Media has also launched a portfolio of live data-driven widgets for digital publishers to engage with new audiences providing new opportunities for clients to engage with sports content, including a sportsbook affiliate platform service.Locke added: “Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”last_img read more